aim'n releases first ski collection & AI campaign
aim’n sportswear is releasing their first AI-generated campaign for the launch of their first ski collection. With the theme “taking it to new heights”, aim’n collaborated with creative agency Twigeo to make their creative campaign come to life.
“We are so happy to launch our first AI campaign. It’s fantastic to be able to take creative ideas and visualize them through AI. The theme “taking it to new heights” applies to the launch of our first-ever ski collection but also the adaptation of AI to reach new creative heights. We hope the campaign will be appreciated by our community, and we look forward to keep working with AI in our marketing,” says Tekla Acs, co-founder and creative director at aimn.
aim’ns first AI-campaign is created in collaboration with Twigeo, a Stockholm-based creative agency who has worked with international brands such as Klarna, Peloton and headspace. The campaign, titled Holiday Stories, launches October 26th and shows a winter wonderland environment with an aim’n-branded car, store, gate and ski lift to celebrate the brand’s first ski collection. The collection includes aim’ns first wool base layers, ski jacket and ski pants with a focus on fusion of fashion and function.
